September 28, 2023

Comcast needs Xfinity subscribers to pay up for Peacock. In a post on Twitter, the Comcast-owned NBCUniversal confirmed plans to cease providing free entry to Peacock Premium to Xfinity subscribers on June twenty sixth, 2023 (through Variety).

Peacock Premium, which usually prices $4.99 monthly, is an ad-supported plan that has been obtainable to Xfinity prospects at no further value because the service first launched in 2020. Particulars in regards to the change first emerged in a post on Reddit, which an NBCUniversal consultant later confirmed to Selection and The Streamable.

As a part of the change, Xfinity will begin providing a reduced model of Peacock to Xfinity subscribers rather than the free subscription. It’s nonetheless unclear how a lot this add-on will value, nonetheless, and the corporate didn’t instantly reply to The Verge’s request for remark. The corporate may also cease providing free Peacock Premium to new Xfinity prospects beginning on April third, and can solely present free, six-month trials going ahead.

It stays to be seen whether or not this will likely be sufficient to hold on to all of the viewers who tuned into Peacock with their Xfinity subscriptions, although. As an Xfinity buyer who’s been getting Peacock at no cost for over a yr now, I’m actually not trying ahead to shelling out further money on prime of all the opposite streamer providers I’m already subscribed to, even whether it is at a reduction.

Disclosure: Comcast, which owns NBCUniversal, can be an investor in Vox Media, The Verge’s mother or father firm.