September 29, 2023

If the considered beginning your subsequent month-to-month web optimization report from scratch fills you with dread, you’re not alone!

Just a few years in the past, we requested our clients working at companies concerning the prime issues that they wished had been automated about their job.

The highest reply by a big margin was reporting, amassing information for experiences, and report updates. 

On this submit, we’ll present you find out how to make your personal web optimization progress report template and automate your reporting course of. 

The Semrush My Studies instrument enables you to mixture information from dozens of instruments, construct and save your personal PDF report templates, and arrange recurring emails. 

This instrument additionally provides you the flexibility to: 

  • Rapidly create PDFs from our pre-set templates in a minute
  • Modify a template to suit your particular wants
  • Model and white-label your report (with the Company Progress Equipment add-on)
  • Add Semrush report widgets, screenshots, textual content, and formatting
  • Add Google Analytics, Google Search Console, and Google Enterprise Profile information
  • Create a report utterly from scratch
  • Save your personalized experiences as new templates to make use of sooner or later
  • Schedule common e-mail supply of the experiences to a goal e-mail deal with

Why You Ought to Use web optimization Report Templates

Creating templates in your reporting, whether or not you’re in-house or at an company, might help you:

  • Save time
  • Onboard new crew members and purchasers extra simply
  • Set up consistency in your workflow

After all, saving time is all the time necessary for enterprise, and the stress of beginning a report from scratch each time might be crushing. 

However one more reason it is best to use templates is that it’ll make it quite a bit simpler so that you can onboard new crew members and purchasers. As an alternative of simply throwing your new crew members the duty of developing with their very own report, you’ll be giving them a straightforward format to observe in order that they’ll really feel able to contribute.

Lastly, your purchasers admire consistency. Utilizing a template lets whoever is receiving the report know what to anticipate. They gained’t must relearn find out how to navigate via your experiences every month, which saves them time. 

Structuring Your web optimization Report Template

Each contract and marketing campaign has its personal distinctive set of objectives and KPIs. 


Likewise, your shopper will need their report back to really feel private, with particular steerage. 

So, how are you going to maintain your purchasers blissful, whereas additionally making your reporting course of smoother? 

Listed here are some ideas:

  1. Create totally different templates for various kinds of experiences (web optimization audit report, month-to-month web optimization report, competitor evaluation report, and many others)
  2. Make your experiences particular and simple to know 
  3. Automate your information gathering 
  4. Personalize the report with devoted text-based areas in your feedback and pictures/branding associated to your model and your shopper
  5. Construct your templates with clear sections so it’s straightforward to sub components out and in relying on the main focus of the month

Automating Information for Your Report Templates

The fantastic thing about utilizing a template in your web optimization report is that the automation provides you extra time to personalize the report.

Whereas it’s doable to automate some web optimization KPIs with dashboards and instruments like Semrush, you wouldn’t wish to automate your opening statements and commentary. 

Consider the KPIs and information because the “what” of the report and your commentary because the “why.” Why does 15% natural visitors progress matter? You possibly can clarify in one of many feedback areas of your template.

While you construct a template on Semrush My Studies, you’ll be able to automate the enter of information with Semrush and Google information widgets. 

These widgets can routinely populate your report with metrics like:

  • A competitor’s key phrase rankings and estimated visitors from Semrush 
  • Web site well being and technical website points from Semrush
  • Key phrase visibility & share of voice from Semrush
  • Backlinks reported in Semrush 
  • Aim completions from Google Analytics
  • Customers, periods, time on web page, and extra from Google Analytics
  • Search efficiency from Google Search Console
  • Person interplay and map views from Google Enterprise Profiles
  • And much more

Personalizing Templates with Textual content and Pictures

So as to add a private contact to your experiences, you’ll be able to embody area in your feedback and explanations, in addition to photos and branding.

With Semrush, you’ll be able to drag and drop widgets for textual content blocks to incorporate your feedback on every part of your report. 

It’s also possible to add photos like your shopper’s brand, and even absolutely customise your report with a theme for those who join the Company Progress Equipment.


Templates for Every Sort of Report

As a result of there are such a lot of areas of web optimization which you can work on, there shall be various things to report.

So, it is best to have particular templates for the totally different providers you supply. For instance, you possibly can arrange distinctive templates in your:

  • web optimization audit experiences (preliminary audit & observe ups)
  • Month-to-month web optimization experiences
  • Competitor web optimization evaluation experiences
  • Natural search experiences
  • Hyperlink constructing/backlink experiences
  • And extra

The good factor about My Studies is that we’ve a handful of preset templates to start out with. 


Simply open one up and begin including widgets to make the PDF report your personal. 

Right here’s an instance of what you’d see routinely by utilizing among the templates above: 

Month-to-month web optimization Template

This can be a excellent beginning place for common month-to-month reporting on an web optimization shopper. Preset widgets embody:

  • Google Analytics visitors overview
  • Each day periods 
  • High visitors channels
  • New vs. returning guests
  • High pages by pageviews
  • New and misplaced key phrases
  • Improved and declined key phrases
  • Backlinks abstract
  • New and misplaced backlinks

Web site Audit: Full Report Template

This web optimization audit report template dives deep into the outcomes of a Web site Audit, which may very well be nice for technical web optimization purchasers or prospects. Preset widgets embody:

  • Web site well being rating
  • Variety of errors, warnings, and notices discovered
  • High points recognized
  • Full breakdown of each single subject discovered within the audit

Full Natural Analysis Template 

This template goes into the natural search efficiency of any web site, which is a straightforward option to create a aggressive evaluation report in minutes. Preset widgets embody:

  • Estimated natural visitors, key phrases, and visitors price
  • Key phrase rankings by nation
  • Natural vs. Paid visitors development (all time)
  • High key phrases and place distribution
  • High opponents
  • Branded vs. non-branded natural visitors
  • New and misplaced key phrases
  • High touchdown pages for natural visitors

Customizing Semrush Report Templates

Now, what if you wish to make your personal templates from scratch, or change a preset template and reserve it as new?

That is additionally straightforward, by enhancing any report within the report builder and saving it as a template on the My Studies residence web page.

You possibly can add extra information from Semrush or Google to your report to spotlight your particular KPIs, in addition to textual content blocks, photos, and formatting so as to add room in your feedback on every part. 


So as to add Google Analytics information to your report, Semrush presently affords over a dozen widgets from the basic Common Analytics model of GA, and a handful of connections for GA4 properties. 

Common properties: 

  • Overview 
  • Metrics Charts
  • High Site visitors Channels 
  • New vs Returning Guests 
  • Conversions (ecommerce) 
  • High Web page Views 
  • Aim Completions Chart 
  • Location 
  • Language and Supply/Medium 
  • Referrals 
  • Supply/medium 
  • High Touchdown Pages 
  • Campaigns 
  • Machine Classes 

GA4 properties: 

  • Overview 
  • Metrics Charts 
  • High Site visitors Channels 
  • New vs Returning Guests
  • High Web page Views

For particular steps on integrating your Google Analytics along with your Semrush report templates, go to our Information Base.

When you’ve constructed your report on Semrush, hit the Generate PDF report button on the highest proper to reserve it. 


Then, it can save you this report from the My Studies residence web page as a brand new template. Simply discover the gear icon beside the report you’ve made, and choose Create Template.


Now that report shall be saved in your templates record so you’ll be able to entry it and customise a brand new report for a brand new shopper ranging from the identical construction. 

Generate and Schedule Your Report

As soon as your report is able to go, you’ll be able to schedule this report back to be despatched to your shopper’s e-mail on a each day, weekly, or month-to-month foundation.

You possibly can embody a template for what you wish to put within the e-mail textual content itself and ensure to replace that e-mail textual content earlier than it goes out every month.


Perfecting Your Template

How do you have to customise your template? 

The naked minimal you’ll wish to cowl in an web optimization progress report is:

  • What progress has been made
  • What actions you’re taking 
  • Suggestions for additional progress 

After these fundamentals, you may wish to embody any hyperlinks to associated studying or articles that designate a few of your processes, in case the shopper can be curious to study. 

Most web optimization purchasers gained’t be web optimization specialists, so you could wish to embody shopper schooling within the reporting course of. While you do, it may assist construct extra belief and engagement within the relationship. 

Observe a few of these do’s and don’ts to make the template excellent. 


We’ve a complete weblog submit devoted to the anatomy of an ideal web optimization report back to dive deeper with extra examples of find out how to report on every facet of web optimization.

Common communication, transparency, and displaying that you just care about your shopper’s success can go an extended option to having a optimistic shopper relationship.