September 24, 2023

Not like when Dogecoin’s Shiba Inu briefly changed it, it appears Twitter’s longstanding chook brand is genuinely having its final curtain name. Elon Musk and Twitter (or ought to we are saying X?) CEO Linda Yaccarino introduced that the company was rebranding as “X” and projected the new emblem onto the corporate’s San Francisco headquarters. Thus far, the straightforward white brand with a black background has changed the chook within the prime left spot of the web site, and the pair have it subsequent to their respective names and blue checks. Twitter’s official account has also been renamed X, with the brand new brand and a stark black background. As of publication, the blue chook nonetheless exists within the browser icon, however that can seemingly change quickly.

Musk has lengthy had an affinity for the letter X, naming his 1999 banking startup, aerospace firm SpaceX and up to date AI enterprise xAI. Talking of, kind that into your search bar, and it’ll routinely reroute you to Twitter’s homepage — Musk purchased again from PayPal in 2017.

Musk and co have made hefty claims about Twitter’s future since he first took possession, and its rebrand isn’t any exception. “X is the long run state of limitless interactivity – centered in audio, video, messaging, funds/banking – creating a worldwide market for concepts, items, companies, and alternatives,” Yaccarino mentioned in a Twitter thread repeating a lot of what Musk has mentioned prior to now. “Powered by AI, X will join us all in methods we’re simply starting to think about.” We’ll have to attend and see if the rebrand does something to deliver again all of the promoting {dollars} the corporate has misplaced or assist it compete towards Meta’s Threads.