September 29, 2023

Threads customers can now search by way of posts on the platform.

Meta CEO Mark Zuckerberg introduced the brand new performance has now been rolled out to most English and Spanish-speaking international locations, together with the US and UK.

The brand new search characteristic is on the market on each the Threads cellular app and internet app.

Why we care. Potential clients now have a brand new method to seek for and uncover manufacturers on Threads, which might lead to elevated visibility.

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What’s new? Threads did have a search characteristic when it first launched again in July, nonetheless, this solely offered the power to go looking by way of customers – not posts.

Following testing in Australia and New Zealand final month, Threads’ new search performance permits customers to browse posts utilizing key phrases. Under is a screenshot of the brand new characteristic in motion:

Screenshot 2023 09 08 At 16.25.47 800x511

Deep dive. Learn our Threads FAQ information for extra info.

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Nicola Agius

Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was web optimization Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with web optimization company Blue Array to co-author Amazon bestselling e-book ‘Mastering In-Home web optimization’.