September 29, 2023

For these of you which are used to Common Analytics (UA) you’ll have observed that Google Analytics 4 (GA4) is radically totally different.

Google Analytics 4 works very otherwise from its predecessor. Though it comes with many new options, it has additionally suffered some criticism for perceived bugs and lacking some options from Common Analytics. This weblog will discuss the principle key variations between Google Analytics 4 and Common Analytics.

When will Common Analytics be deprecated?

Google has introduced that Common Analytics will cease processing hits on July 1st, 2023 for normal UA properties.

Completely different Measuring Fashions

There are vital variations between how interactions are captured in Common Analytics and Google Analytics 4.

Common Analytics makes use of a session/pageview measurement, whereas Google Analytics 4 makes use of an occasion/parameter mannequin. Interactions are recorded as occasions. Due to this fact all Common Analytics hit varieties turn out to be occasions in Google Analytics 4.

You will need to be aware that occasions are usually not a brand new factor by way of Google Analytics. Additionally they appeared in Common Analytics. In Common Analytics every occasion would have an related class, motion, and label. These now not exist in Google Analytics 4. The occasions in Google Analytics 4 have occasion parameters which are further items of details about the motion (occasion) a consumer took. Plenty of the occasion parameters are despatched routinely, akin to page_title. There’s the choice so as to add further occasions when wanted.

As the information fashions are very totally different in Google Analytics 4 in comparison with Common Analytics, Google recommends that you just implement new logic when organising Google Analytics 4.

Removing of Month-to-month Hit Limits

Common Analytics had a month-to-month restrict of 10 million hits. With Google Analytics 4 we’ve got seen the removing of month-to-month hit limits. Google Analytics 4 does have a restrict on the variety of totally different occasions that may be captured (500).

Free Connection to BigQuery

Lastly now you can have a free connection to BigQuery. Beforehand solely GA360 clients have been in a position to entry BigQuery freed from cost, and this was a significant distinction between the free and paid variations of Google Analytics.

You probably have not used BigQuery earlier than you need to strive it out because it permits very massive and sophisticated knowledge units to be queried extraordinarily swiftly. By utilizing Large Question it takes the information out of Google Analytics and means that you can provides you the power to analyse it with out the difficulty of sampling.

Remaining Ideas

As could be seen from the above there are loads of variations between Google Analytics 4 and Common Analytics. Right here at Koozai we suggest that you just perceive it absolutely earlier than you turn over utterly. We additionally suggest creating a brand new property to run alongside Common Analytics. If you need to seek out out extra about Google Analytics 4 take a look at our newbie’s information to GA4.

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