Company life is usually a headtrip. You’re pinging between purchasers typically quicker than your fingers can sustain. Phrases, worth props and signoffs collide in your mind, attempting to leap the road. All of the whereas, you’re having a shower in sizzling espresso. But, Sonora Birnie wouldn’t have it some other means. She’s a lifelong learner who relishes the experiences we throw at her. They’re an opportunity to adapt and shock herself.
“Shoppers have given me some unbelievable suggestions, together with people who dive into madly complicated topics,” she tells us from her residence in Boise, Idaho. “However, I’m studying each week, which is a big success in my thoughts. I’ve additionally been capable of train different Brafton folks in regards to the significance of key phrases, placing my inner presentation abilities to the take a look at.”
You may’t be a superb instructor right here except you actually drink life at Brafton in. That’s precisely what she’s been doing. Learn on for an introduction to certainly one of our famous person copywriters …
(Nearly) Straight Out of School
When Sonora joined us, she’d solely lately graduated from Boise State College. “I used to be working for a small startup within the metropolis, doing quite a lot of advertising and marketing issues together with social media administration, copywriting and mission administration. Oh, and freelance journalism for native publications as properly!”
You may say she has a stressed starvation for any and each means wherein language can form a narrative. Sonora’s an avid reader, burying herself fortunately in YA novels à la “The Serpent King” and extra critical chin-strokers like “In Search of the Canary Tree.” That urge for food for journey on the web page despatched her towards companies eager to make use of her sharp thoughts and heat phrases. Quickly sufficient, she discovered Brafton. “Copywriting for an company,” she says, “brings me within the orbit of latest purchasers each day, in addition to the forms of content material they really want. It’s additionally nice to work with specialists of their discipline.”
A bachelor’s diploma in media research and journalism helps Sonora suppose critically and entertainingly in regards to the articles, webpages, emails and different assignments she takes a fragile hand to. However, the folks matter, too. “I really like my workforce,” she admits, “who’re so good and supportive. I’ve grown a lot since starting right here. After we met in Boston on the tail finish of 2022, I felt so fortunate to work with such superb entrepreneurs.”
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Soaking Up Phrases, Wherever
You legitimately can’t cease Sonora from hoovering up inspiration for her function. Nonetheless, she’s inventive past Brafton as properly. “I like writing fiction and dabbling in poetry. However, on the similar time, I’m talkative and outgoing. Exploring new locations issues simply as a lot as discovering a nest for a number of hours, y’know?”
Sonora and her mates typically stroll alongside Boise’s Greenbelt, a path that rolls on and on by the town’s river. As a lot as she loves hunkering down with golden pages, Sonora is drawn to the outside. Nature stays a muse for her best concepts. It’s like opening a window and having somebody lean in and kiss your cheek, telling you that you just actually are doing a superb job.
Embrace the Doggie Paddle
Whereas we’re speaking, I hear a jingle within the background. Then, a snort or two. Is that scratching? Is Sonora feeling okay?
“That’s Rosie, my crimson border collie,” she explains, bending all the way down to scratch an ear and gaze lovingly into her pooch’s eyes. They’re just about inseparable. Rosie joins her on mountaineering journeys round Idaho and additional afield — touring, as you may guess, is a serious pastime for the pair.
“We paddleboard, too,” she says. “Summer time is prime paddle board time, however typically I can placed on a moist swimsuit and go within the fall and spring. It’s the easiest way to discover state parks and new locations! It’s a peaceable escape, however can also be enjoyable to go together with mates.”
We fairly admire having a canine as a lifeguard, though we’ll have to see some {qualifications}. But, in so many respects, Sonora retains her head above water at Brafton, and we at all times sit up for studying these killer first drafts.
There’s one thing about an individual who leapt into skilled writing as quickly as she might — with barely a breath after faculty — that makes us know she’ll keep fearless on any mission, with any temporary. And extra shows are coming. Educating, like highschool itself, by no means fairly ends.
