September 29, 2023
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There isn’t any higher time than now for enterprise leaders to teach, encourage and elevate their staff. In line with one award-winning CEO, the power to raise — to exceed and outperform expectations — is immediately associated to your skill to construct capability in your self and others. 

Given the macro and micro financial circumstances of at the moment, how can managers unlock peak efficiency and innovation by elevating their groups? And what are the management traits which have the best influence on creating and cultivating a profitable tradition? 

Robert Glazer is the founder and Chairman of the Board of Acceleration Partners, the premier international accomplice advertising and marketing company that has gained over 30 awards for its world-class firm tradition. Glazer has a ardour for serving to people construct their capability to outperform. Robert is the creator of Friday Ahead, an inspirational e-newsletter that reaches over 200,000 readers worldwide every week, and the #1 Wall Street Journal bestselling author of several books, together with Elevate, Friday Ahead, and How To Thrive In The Digital Office.

Glazer shares his concepts and insights by way of Friday Forward, a preferred weekly inspirational e-newsletter that reaches over 200,000 people and enterprise leaders throughout 60+ nations. He’s the host of the Elevate Podcast, the place he engages CEOs, authors, and thinkers to debate private development and serving to others reside their finest lives. Glazer’s subsequent e book Elevate Your Team, publishes in March, and it’s a management playbook to assist leaders and managers assist their staff to develop on the similar price as their corporations 

Glazer was interviewed by Wall Road Journal Greatest-selling creator Karen Mangia to supply a behind-the-scenes take a look at the brand new portrait of management and which management behaviors to cease, begin, and proceed now.

Q: Our blueprint for development usually evolves from observing others. Who’s the chief that has influenced you essentially the most, and the way?

The chief who has influenced me essentially the most might be Herb Kelleher, who was the founding father of Southwest Airways. Kelleher set the instance for what it means to construct a permanent firm that has a definite aligned tradition, treats folks effectively, and succeeded by defying standard knowledge. The tradition Kelleher constructed — particularly Southwest’s core values, and the best way their staff lives them every day — was what impressed me to ascertain our cultural ideas at my very own firm, Acceleration Companions (AP). I used to consider tradition, core values and firm mission statements have been advertising and marketing BS, however Kelleher satisfied me I used to be flawed.

How has your definition of management modified or advanced over time? What does it imply to be a frontrunner now?

My definition of management has advanced over time; I found that it is much less about emulating the qualities of efficient leaders, and extra about changing into self-aware and main authentically. Early in my management profession, my management method was like a patchwork quilt — a group of finest practices from leaders I admired, and inverses of the leaders I didn’t respect. It was solely as soon as I actually began delving into my core values and objective, and main in alignment with these ideas, that I discovered my footing.

Above all else, being a frontrunner is about serving to folks and organizations attain their full potential. Not coincidentally, that is my core objective in life.

Success is as usually as a lot about what we cease as what we begin. What’s one legacy management conduct you stopped since you found it was now not helpful or related?

That is tactical, however few issues are worse than firm replace conferences, the place the chief of a company walks the staff by way of a PowerPoint deck for an hour, with no dialogue or dialogue. This can be a prime instance of a gathering that may be an e-mail, however so many leaders suppose management is about getting in entrance of a staff and giving a state of the union. It isn’t.

My recommendation to leaders who’re caught in previous playbooks and patterns could be to constantly be taught and search new views. Mental capability, which is a core a part of Elevate Your Crew, means by no means assuming you realize all of it and continually pursuing new information. Learn books and take heed to podcasts in your space of focus. Attend workshops and conferences or be part of a peer neighborhood (I have been a member of EO and YPO, in addition to a number of different organizations). Most significantly, encompass your self with individuals who problem you to suppose otherwise.

Lots of our readers can relate to the problem of main folks for the primary time. What recommendation would you provide to new and rising leaders?

As a lot as I wish to discuss values and self-awareness once more, I’ve a extra tactical one which’s tripped up so many new leaders: delegation. I all the time inform our new managers to stick to the 85 % Rule: Efficient delegation is when one thing is finished 85 p.c how you’ll have finished it your self, with out you having to be concerned. Although it is tough at first, we’re higher off contemplating an 85 p.c final result a win, after which addressing the final 15 p.c with higher instruction and training going ahead.

Based mostly in your expertise or analysis, what are the highest 5 traits efficient leaders exemplify now?

I’ve all the time considered nice management as a extra universally goal customary. We’re higher off once we can discover fault with the management efficiency of individuals we agree with politically and acknowledge the talents of wonderful leaders we disagree with as effectively. There are particular qualities and behaviors each nice chief must exhibit, no matter their ideology.

Over time, I’ve learn and saved many lists that element the traits of traditionally nice leaders from enterprise, sports activities, politics, the army and different areas. Trying again on all these lists, these 5 management qualities continually crop up, in no specific order:

  1. Integrity: Folks need leaders they’ll belief to behave for the higher good and inform the reality. We wish leaders who act in accordance with their acknowledged ideas, are sincere with us, and hold their phrase.
  2. Humility: We gravitate towards leaders who’re approachable and do not maintain themselves above others. When leaders present humility, empathy, and vulnerability, others instinctively wish to observe.
  3. Empowering Others: Nice leaders do not do the whole lot themselves — as an alternative, they set clear imaginative and prescient and values, and direct others to work in accordance with these guiding ideas.
  4. Nice Communication: Leaders should talk effectively, each to maneuver others to motion and to make sure their directives are well-understood. This contains sharing unhealthy information with readability, honesty, and confidence.
  5. Ahead-Considering: An excellent chief units a compelling imaginative and prescient for the longer term, attracting and convincing others to wish to be part of their motion.

Former UCLA Basketball Coach John Picket mentioned, “Make every day your masterpiece.” How do you embody that quote?

That is related to certainly one of my favourite quotes: “We’re what we repeatedly do. Excellence, then, isn’t an act, however a behavior.” One space the place I reside that is in my preparation for keynotes, which I do commonly for corporations, conferences, and organizational occasions.

Once I journey to an occasion, I convey a bag of adapters that may join my laptop computer to just about any presentation system or projector, in addition to my very own slide advancer. I all the time guarantee my presentation deck is saved domestically on my laptop computer and backed up within the cloud. I wish to arrive the afternoon earlier than my speech to make sure I do not miss the speech on account of surprising journey delays. After a superb evening’s sleep, I apply my full speech twice — generally on the lodge gymnasium early within the morning. I arrive on the venue early to fulfill with the AV staff and double-check all the main points wanted to ship a terrific speech. This full routine is constructed off private finest practices, recommendation from high audio system, and learnings from my earlier errors. It is loads of work, however it’s price it — and I do it earlier than each single speech, regardless of how huge or small the viewers.

Additionally, this has saved me on a number of events, together with final 12 months when the AV system went out throughout my speech for 10 minutes.

What’s the legacy you aspire to depart as a frontrunner?

Above all else, I need folks to have the ability to say their life was higher for having recognized me. I wish to be remembered as somebody who helped folks attain their full potential, advised them what they wanted to listen to, not what they needed to listen to, and helped them go away their very own management legacy.

Listed below are 15 management classes from Glazer that resonated with us:

  1. Emulate, then combine management behaviors you admire.
  2. Reconnect together with your worth and your values.
  3. Create core values of your personal.
  4. Develop nice folks.
  5. Delegate to the good folks you develop.
  6. Lead authentically.
  7. Search to be of service.
  8. Decide to gathering with a objective.
  9. The most effective conferences are conversations.
  10. Worker empowerment and engagement outcomes from targeted, holistic development in 4 key areas: non secular, mental, bodily, and emotional capability.
  11. Keep teachable by adopting a newbie’s mindset — curious and freed from prejudice.
  12. Study to delegate — it is about demonstrating belief and empowering others to develop.
  13. Champions will not be born. Champions are made in apply. 
  14. Go away the whole lot and everybody higher than while you discovered them. 
  15. First, put money into your self, after which assist others win. 


This text was co-authored by Karen Mangia, a Wall Road Journal Greatest Promoting creator, host of the Success From Wherever podcast, Govt Coach, and tenured expertise government. Her keynotes, workshops, thought management, and training attain a whole lot of hundreds of leaders globally every year. Join with Karen on Twitter @karenmangia and subscribe to her podcast in your most well-liked podcast platform.