September 29, 2023

A subfolder, also referred to as a subdirectory, is a manner of organizing the pages in your web site. They are often considered a strategy to divide up info or merchandise, relying on your small business. Inside a subfolder, there will be extra subfolders stacked inside, like nesting dolls! Subfolders will be nice on your web site and for website positioning. Having clear touchdown pages on your subfolders is necessary to each the searcher and the crawler. They’re additionally one other strategy to earn extra backlinks, contributing to a better Area Authority. A subfolder may very well be a weblog, a product class, an Etsy retailer, and extra!

It’s possible you’ll not have considered conducting key phrase analysis or aggressive analysis on your subfolder, however now may be the time to look into it. Right here’s the excellent news — you possibly can conduct subfolder analysis with Moz Professional! Observe the movies beneath to grasp get essentially the most out of researching your subfolder with Moz Professional instruments.

Why You Ought to Do Subfolder Analysis

There are a number of alternative ways subfolders can be utilized in your web site. Be taught all about why subfolder analysis is necessary for your small business.

Subfolder Search with Key phrase Explorer

Discover key phrase alternatives with Moz’s ‘Discover by Web site’ software. Search by subfolder utilizing this software to find the variety of key phrases that you just rank for, and the highest key phrases you rank for, together with key phrase metrics that aid you perceive which key phrases try to be focusing your efforts on.

Subfolder Search with True Competitor

You should utilize the ‘True Competitor’ software in Moz Professional’s Aggressive Analysis suite to determine who your rivals are on your subfolder. See who your high 25 rivals are, some chances are you’ll already find out about, and a few could not. Discover extra metrics to grasp which rivals you need to pay nearer consideration to.

Subfolder Search with Key phrase Hole

Dig a little bit deeper with the Moz ‘Key phrase Hole’ software. Enter your individual subfolder, and your beforehand found rivals to discover the key phrases that you just share with them. You’ll be capable of search for sure key phrases that you need to workto enhance your rating for, and uncover high competing content material to offer you additional content material concepts on your subfolder analysis.