September 29, 2023

For Samantha, inventive writing has at all times been the secret. So, to attain a profession that performed to her strengths, she danced on over to the College of Texas at Austin to main in Promoting. Not solely that, however whereas there she made certain to construct a backup plan for herself to ensure success, it doesn’t matter what.

That meant minoring in Media and Leisure in addition to snatching up a certificates in Enterprise Foundations to “cowl all her bases.” And though that’s so much to place in your plate, she says, and I quote: “I liked each second of it.”

From Internship to Achieved Skilled

From faculty to profession, her pen carried her via Branding Strategist internships and freelance work the place she acquired to flex her inventive muscle mass for shoppers within the leisure trade.

Alas, her pen stored transferring, and writing and scribbling till it scrawled a line throughout the arm of a Brafton recruiter (figuratively talking, in fact) who instantly seen her potential and reached out for an interview. That’s proper, of us: Samantha was scouted. Just a bit testomony to her expertise.

“Once I was job looking out, I used to be really related to Brafton via a recruiter,” she says. “She felt I’d be a superb match for the open Content material Author position. After making my manner via a few interview rounds to make sure I’d be a superb match for the staff and the corporate can be a superb match for me, I used to be finally provided a place and the remaining is historical past!”

A Brafton Legacy within the Making

Samantha’s Brafton legacy continues to be unfolding. What began as an entry-level Content material Author position blossomed right into a Senior Author place the place Samantha takes on extra obligations and shoppers, and writes for numerous advertising and marketing channels. She by no means slows down, and for her, that’s a superb factor.

“You’re just about by no means bored,” she says when describing what it’s prefer to work at Brafton. “I’m at all times studying new issues and bettering my writing abilities, so it’s a win-win-win (for me, Brafton and our shoppers) on the finish of the day!”

Brafton’s construction is a win for Samantha, too, who appreciates the chance to work 100% remotely. “This kind of office flexibility was one thing I used to be on the lookout for in my preliminary job search, and I feel Brafton has discovered a setup that actually works properly and helps a various personnel from all around the world!”

Such flexibility has allowed her to make a fairly giant transfer from Texas to New York, which is one thing she’s at all times dreamed of doing.

Quote: "You're pretty much never bored. I'm always learning new things and improving my skills".

Keepin’ Issues Movin’ After Hours

Sufficient about work … until work means dancing. And for Samantha, it does. Earlier than changing into a useful asset to Brafton’s editorial division, she acquired paid to maneuver. “I spent my days writing and my nights dancing, which isn’t far off from how I spend my time nowadays,” she says about her time earlier than Brafton. “I used to be working as a choreographer for a few dance studios in Texas, educating new hip-hop routines each week.”

For sure, Samantha is at all times attempting to benefit from her inventive pursuits.

As for a brand new New Yorker with town as her oyster, Samantha says, “I’m fortunate sufficient to have the ability to stroll, run or discover to my coronary heart’s content material on the finish of the day.” And so she does, unwinding from the workday by waltzing the streets of NY to a soundtrack comprised of her present musical obsessions. Recently? Blondie and Donna Summer season, to which Samantha admits she’s “conscious they’re utterly unrelated.”

Seaside Days and Sunrays

Now I ask you, reader, to image your good day. Does it contain a seaside? Properly, you may meet Samantha there. “Life is hectic, so my dream is at all times a soothing day on the seaside. How are you going to not love the seaside? If there’s a possibility to put within the solar and take heed to the sound of the ocean for hours, I’m in.”

She admits that dwelling in Texas after which New York has, in some methods, stuffed that dream right into a pipe. Nevertheless, she’s dedicated to the water, waves and sunshine as a lot as she will be. “I make my solution to the water at any time when I can!”

Brava, Samantha. Brafton is a greater, extra fascinating content material advertising and marketing company due to you!