September 28, 2023

Snackable content material is simple to eat, perceive, and share.

On this article, we’ll break down what snackable content material is, the different sorts, and a few of its advantages. We’ll additionally embody 5 recommendations on easy methods to create your personal.

Let’s begin.

What Is Snackable Content material?

Snackable content material is easy-to-digest content material that’s meant to share an thought rapidly and successfully. 

Not like long-form content material, snackable content material must be created so your viewers can eat and perceive it in a matter of moments. This makes it superb for sharing on social media.

Right here’s an instance of how Semrush creates snackable content on LinkedIn:

Semrush Linkedin post titled "4 signs you spend too much time thinking about content ideas"

The image-driven slides rapidly relate to customers and make them conscious of a Semrush resolution that may assist them overcome a typical drawback. 

Snackable content material can stand by itself or be a part of an extended piece of content material. Like an infographic inside a weblog put up. 

Right here’s an instance of this in a Backlinko information:

an example of blog text with an infographic in a Backlinko guide

In addition to breaking apart a wall of textual content, the visible helps readers to higher visualize your level.

And snackable content material can be nice for entertaining and offering customers with a fast snigger.

Briefly, it’s best to make house for it in your content material combine.

What Are the Completely different Forms of Snackable Content material?

Listed below are 5 frequent types of snackable content material and what they’re greatest for:

1. Memes

The idea of a meme has been round since the 1970s, when it was outlined as a cultural info unit that’s replicated and unfold. However we all know them right this moment as viral photos or movies with textual content.

Memes are a extremely shareable kind of content material as a result of they’re partaking and entertaining. That is precisely the kind of content material customers are on the lookout for on social media platforms like Instagram and Twitter.

Customers could ship the put up through DM (direct message), put up it to their tales, or tag one other consumer within the feedback.

These photos can have a brief life span as a result of they have a tendency to depend on popular culture references. 

With memes, you’re collaborating in a preferred motion. And placing your personal brand-related spin on it.

Right here’s an instance of a meme we created for Instagram utilizing screenshots from a well known actuality TV present:

an example of a meme from Semrush Instagram account

It relates popular culture (a present TV present) to a typical concern (last-minute adjustments) for a phase of our target market (social media managers). 

Ensure to remain on prime of viewers analysis to make sure your model is creating the proper memes on the proper occasions for the proper individuals.

2. GIFs

A GIF is a kind of picture file (graphics interchange format) that’s often animated—like a digital flipbook. 

GIFs largely reference memes or moments from TV exhibits and films. In content material advertising and marketing, manufacturers use them to convey feelings and reactions.

They’re a typical kind of snackable content material as a result of they’re so quick and relevant for a lot of completely different eventualities.

For instance, you’ll see many manufacturers use GIFs on Twitter to convey emotion like this:

Semrush using GIFs on Twitter

GIFs can convey extra that means than plain textual content, making them superb for humanizing your social posts.

Generally, corporations use GIFs in long-form content material (like blogs) or web site touchdown pages.

For instance, VWO makes use of GIFs on its homepage to exhibit easy methods to use its A/B testing instrument:

GIFs on VWO homepage

It helps customers perceive the instrument higher than textual content would.

You too can incorporate GIFs into your social media engagement technique when responding to feedback. 

3. Infographics

Infographics are visualizations used to speak complicated or detailed info at a look. And extra successfully and concisely than textual content alone.

They have been one of many top three content assets created by entrepreneurs in 2022. And so they’re not going wherever.

Listed below are just a few from Gartner illustrating the complicated B2B shopping for journey is:

an example of Gartner illustrating the complex B2B buying journey

Customers can look over the illustrations to know the important thing factors. 

This content material fashion can be extra shareable than a hyperlink alone.

And infographics can summarize a whole matter or article.

Right here’s an instance—an infographic summarizing our 10 search engine optimisation copywriting suggestions to enhance content material:

"10 tips to improve your content" infographic by Semrush

Whichever kind of infographic you create, it ought to current key info in a visually interesting method.

4. Quick Movies

Quick-form movies are typically something underneath 60 seconds. 

Entrepreneurs usually use these movies to extend model consciousness and encourage engagement—particularly on social media.

In accordance with our State of Content material Advertising and marketing report, near half of entrepreneurs and enterprise house owners say short-form video content material performs greatest:

"which video formats perform best?" graph results

Quick-form movies embody FAQs, product demos, buyer evaluations, occasion spotlight reels, and previews.

For instance, the podcast “This American Life” shares 30-second snippets from its hour-long exhibits on social media:

an example of 30-second snippets from “This American Life” on Twitter

This snackable content material makes it simple for customers to tag their mates within the feedback to assist generate curiosity within the full episodes.

Quick movies aren’t only for social media advertising and marketing, both. They now seem all over the place manufacturers have a presence.

For instance, you can use one on certainly one of your website’s touchdown pages to exhibit a services or products in motion. Like Shopify Plus:

Shopify Plus’s landing pages

The video offers a fast overview of how the service works for potential prospects.

And similar to infographics, these movies ought to get the message throughout rapidly to carry your viewers’s consideration.

5. Interactive Content material

Interactive content material invitations customers to finish a number of actions. To encourage engagement. 

Polls, video games, and quizzes are all interactive snackable content material examples.

They’ll additionally assist you to collect details about your goal audiences. 

That method, you may higher tailor future snackable content material to their preferences.

Right here’s a Twitter poll from HubSpot exhibiting what we imply:

an example of Twitter poll from HubSpot

The model used the ballot to spark dialog and lead right into a associated episode of HubSpot’s podcast the place customers may study extra.

One other instance of interactive snackable content material is Instagram’s query stickers. 

Right here’s one from Duolingo India encouraging customers to share their present streak on the app:

an example of Duolingo India using Instagram’s question stickers on Instagram Story

You too can use interactive content material in your web site.

Right here’s an excellent instance of a picture slider from Under Lucky Stars that exhibits what cities would seem like with out mild air pollution:

an image slider from Under Lucky Stars

Having interactive content material like this will encourage, interact, and inform customers. And set you aside from the competitors.

Why Use Snackable Content material in Your Content material Combine?

Snackable content material may be made rapidly. So you may publish extra content material in much less time.

Why does this matter?

As a result of our State of Content material Advertising and marketing report exhibits that entrepreneurs and enterprise house owners say publishing content material extra incessantly is essential for achievement.

"What factors lead to success in content marketing" question from State of Content Marketing report

And snackable content material works as a result of it:

  • Helps specific your model’s character: Content material like memes and GIFs replicate your values, humorousness, and extra
  • Successfully delivers info: Snackable content material is concise and accessible—even on the go
  • Supplies a greater consumer expertise: Completely different individuals eat content material otherwise, so snackable content material helps to fulfill sure customers’ preferences

Plus, snackable content material can be utilized to drive customers to your longer content material.

One isn’t essentially higher than the opposite. You doubtless want each for a profitable content material advertising and marketing technique.

Ideas for Creating Consideration-Grabbing Snackable Content material

An efficient snackable content material technique is visible, relatable, optimized for cell, and data-driven. 

Whenever you create your personal, observe the following tips:

Mix Visible Parts with Textual content in Social Posts

Researchers have stated for many years that half of our brains are dedicated to imaginative and prescient. However including textual content offers one other layer of context to assist customers rapidly perceive your message. 

This Pinterest guide even suggests utilizing a textual content overlay to assist extra individuals uncover your posts.

Right here’s an instance of how we included further textual content with a meme in a tweet to make it related to our meant viewers (whereas injecting humor):

an example of tweet by @semrush about digital marketing industry

Quote graphics are one other good possibility. And may be a few of the most shareable content material on social media.

Some creators and influencers have constructed enormous followings with them. 

Right here’s one from poet and illustrator Rupi Kaur:

an example of Instagram post by poet and illustrator Rupi Kaur

Tip: In case you’re going to repost a quote from another person, make sure that they really stated it earlier than you share. Quote Investigator can assist.

Whichever fashion you select on your visuals, make sure that they’re aligned along with your model identification and viewers.

Decide One Message to Focus On

Focus your snackable content material on one clear thought. To verify individuals don’t get combined indicators.

Tesla did simply that in 2014. The corporate introduced a brand new titanium underbody defend in a post on Medium with GIFs embedded:

a new titanium underbody shield announced in Medium

Only one GIF makes the message clear: The brand new underbody drastically improves security.

Uncertain of the sorts of messages your viewers pertains to? 

Discover related subjects your competitors is overlaying utilizing Semrush’s Key phrase Hole instrument.

Enter your area and as much as 4 competitor domains you’d like to investigate. Then, click on “Examine.”

screenshot of Semrush’s Keyword Gap tool search bar with "Compare" button highlighted

You’ll see “Prime Alternatives” and a “Key phrase Overlap” chart.

To see key phrases your opponents rank for that you just don’t, make sure that the “Lacking” tab is chosen within the desk on the backside. 

Like this:

“Missing” tab

This report can provide you concepts for content material you’ll need to publish in your web site. And translate into snackable content material for different channels. 

Repurpose Content material Throughout Channels 

You possibly can recycle long-form content material into snackable content material on different channels to protect sources. And probably replicate the preliminary piece’s success.

Content material repurposing includes altering the format of 1 piece of content material to create a brand new piece of content material. This might imply making a video from an article. Or turning the outcomes of some social polls into an infographic.

Looka repurposed their written information on selecting a emblem font right into a snackable YouTube video:

screenshot of "How to choose logo fonts for your brand like a PRO!" YouTube video by Looka

The model may even repurpose it additional into TikToks or Reels to succeed in much more audiences.

You could have already got the elements of snackable content material based mostly in your present items in entrance of you. That webinar or book you shared might be a gold mine for brief movies or infographics.

You can additionally repurpose:

  • A weblog put up into a number of LinkedIn posts
  • An Instagram put up right into a TikTok video
  • A YouTube video into a number of GIFs
  • A Twitter ballot into an interactive quiz in your web site

Whichever format you select, hold the social media platform or web site in thoughts if you repurpose. And all the time do a top quality test earlier than you publish.

Optimize for Cell

Lots of people are viewing your snackable content material on their smartphones. So, it’s worthwhile to make sure that it’s formatted appropriately and is simple to view on cell units.

The typical cell consumer within the U.S. now spends near five hours a day utilizing their cellphones.

In case your content material is optimized for these customers, something you put up will likely be much more shareable and satisfying to work together with.

Listed below are 4 methods to optimize your snackable content material for cell customers:

  • Format content material for scanning. Use loads of white house, clear typefaces, and contrasting colours.
  • Tailor the picture dimension to the platform. Add high-quality graphics within the appropriate dimensions to verify they’re not pixelated or badly cropped.
  • Maintain copy quick. Copy for social posts will get truncated on cell in fewer characters than on desktop, so hold textual content quick.
  • Verify that your website works on cell units. Use Google’s Mobile-Friendly Test to see how simply cell guests can use your web site.

To run the take a look at, enter your area and click on “TEST URL”:

Google’s Mobile-Friendly Test

The outcomes will point out whether or not there are any enhancements it’s best to make.

Study from Your Prime Performers

Analyzing efficiency metrics on your snackable content material can assist uncover what works greatest.

Most social media platforms have their very own analytics sections to do that. 

For instance, you should use account insights on Instagram (when you’ve got a enterprise or creator account) to have a look at metrics like:

  • Performs
  • Accounts reached
  • Accounts engaged
  • Content material interactions

From right here, you may see which sorts of snackable content material are performing greatest. Then make extra of the identical. Or attempt variations for these not doing as nicely.

You too can use Semrush’s Social Analytics instrument to watch Fb, LinkedIn, and Instagram.

Take Fb, for instance. 

Within the “Posts” part, you may see your prime posts, posts that upset individuals, and put up sorts.

“Posts” section in Social Analytics tool

You too can filter your prime posts by engagement charge, clicks, individuals, and reactions.

Doing this frequently will assist you to meet your audiences’ expectations. And keep away from losing time creating content material they don’t care about.

Begin Creating Snackable Content material

Whereas snackable content material can be utilized in lots of locations, it ought to actually be a part of your social media efforts.

Undecided the place to begin? 

Take a look at our Social Media Toolkit to see what opponents are doing, discover your best-performing posts, and monitor incoming messages.